Heineken advertising promising women social & sexual success. (@cassidystarg)

Heineken attempting to associate alcohol with fitness and health

Claire Eastham, best-selling author and award-winning mental health blogger is taking part in . Read her blog post about the challenge here:

In a regulated media environment Heineken wouldn’t get away with selling alcohol in such a sexist,misogynistic way.

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Heineken.___์ง€์› (@_woni__ee) #alcoholadvertising